All you need to know about Anchor Ads
Today we would like to introduce you to the ad format Anchor Ads (or Sticky Ads as they’re also known as). These are a great way to unlock additional ad revenue across your sites.
If you are not familiar with Anchor Ads, here is a short primer:
As the name implies, these ad units are anchored to the viewport for the duration a visitor is on your page and stay visible regardless of the scroll depth (unless they are actively closed by the user). Please have a look at the two animations below to get a feel how they work.
They therefore have a high viewability resulting in high eCPMs. Thanks to a variety of supported sizes, Anchor Ads are suitable for desktop, mobile web and AMP.
Yieldlove Anchor Ads are available in the following sizes and anchor positions:
Desktop:
Can be anchored to Top, Bottom, Left and Right.
970×90, 728×90, 600×336, 600×300, 600×160, 600×120
Mobile:
Can be anchored to Top or Bottom.
320×150, 320×100, 320×50
To sum it all up, here are the benefits of Anchor Ads at a glance:
- High viewability of ads resulting in high eCPMs
- No cannibalization of existing ad units leading to incremental additional revenue
- Yieldlove publishers also benefit from the fact that no code changes are needed since ad units will be enabled via our script
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