Ad Insights

Why you should care about the Cumulative Layout Shift

Cumulative Layout Shift: Three words that have been keeping our industry on its toes for a while now.

Ever since Google announced that CLS, along with the two other measurements that make up the Core Web Vitals, will be factored into the search engine’s ranking criteria, we have heard a lot of questions from our publishing partners.

To answer at least some of these questions, we have put together an info video that will give you insights on:

  • What the Cumulative Layout Shift is and why it is so important for the future
  • How the CLS score is calculated
  • What factors you should consider moving forward
  • What you can do to improve your score

We are happy to offer you two language options.

Watch the English version of the video here:

Watch the German version of the video here: